Project FED Nigeria

During Strategy Sunday this week, I talked about the importance of showing up. No matter how good our offering or our message, no magic happens until we show up. But showing up isn’t enough. How we show up matters. How we show up is the packaging that will determine how our message is received and therefore is a critical component in setting ourselves up for success. How we show up can be broken down into 4 basic elements: Appearance, Attitude, Audience, and Delivery. To ensure that our message is received with maximum impact and effectiveness, all four of these must be right. Appearance: The Packaging for Our Message Companies spend thousands of dollars on getting the packaging right for their products and services. They understand that people will judge a book by its cover and a product by its packaging. Slick packaging can get a poorly designed product flying off the shelves, while poor packaging will ensure that a great product does nothing but collect dust because it does n...

It's been 4 months since my last blog post for Project FED. I had some personal issues to deal with in my life and those took my attention away from the Project. As a result, I wasn't showing up.  Not surprisingly, the Project languished without my presence. When I reflected on what was the lesson that I could share out of that experience, I realized that the most important part of success in anything in life comes down to showing up. Monday: How We Show Up Matters Of course, just showing up isn't enough. If we show up with the wrong intention or in the wrong way, we'll end up being overlooked, ignored, or even make it so that other people wish we'd never showed up in the first place. For Monday Marketing, we'll talk about the importance of how we show up especially when it comes to marketing on social media and when networking. Tuesday: Making Time To Show Up For Time Management Tuesday, we'll discuss the importance of finding time to show up and how we can...