Marketing Monday: Connecting with Your Audience
Last Marketing Monday, we covered the basics of marketing . The first part of that is meeting your audience. Saturday’s Sales and Systems post discussed understanding why people buy and how to identify the kind of needs that drive people to buy from a site like Zazzle in the first place. Today, we are going to cover the steps to take in order to take what you’ve learned, identify a specific audience that you are ideally suited to serve, and the steps you need to take in order to connect with them and begin serving them. Identifying Your Specific Audience On Saturday, I mentioned that people who buy from Zazzle fall into one of three categories: People who are looking to stand out from the crowd and feel more significant, people who want to feel like they belong to a team or a family, and people who want to connect with someone else on a more personal level. The key to identifying a specific audience that you can serve is to think back to a time in your life when you wa...