Project FED Nigeria

Marketing is about delivering a Message to a specific Audience that is Relevant to them based on  Knowledge of who they are, Empathy with their Troubles , Insights into their Needs, and a  Genuine  desire to help them. In order to deliver that message effectively, it's important to meet them where they are physically, mentally, emotionally, and spiritually. Delivering the Message Takes Strategy and Planning No matter how good the message is, without the right strategy and the right planning, it won't be received by the right people to help it get the widest reach possible. There are 5 keys to developing the strategy and creating an effective plan to deliver the message for maximum effectiveness. 5 Keys to Delivering the Message 1. Know Who They Are Preparing a marketing message begins long before the first conversation is had with the target audience. That marketing message needs to show the audience why the product or brand is relevant to their needs, which requires p...

Last Marketing Monday, we covered the  basics of marketing . The first part of that is meeting your audience. Saturday’s Sales and Systems post discussed understanding why people buy and how to identify the kind of  needs that drive people to buy  from a site like Zazzle in the first place. Today, we are going to cover the steps to take in order to take what you’ve learned, identify a specific audience that you are ideally suited to serve, and the steps you need to take in order to connect with them and begin serving them. Identifying Your Specific Audience On Saturday, I mentioned that people who buy from Zazzle fall into one of three categories: People who are looking to stand out from the crowd and feel more significant, people who want to feel like they belong to a team or a family, and people who want to connect with someone else on a more personal level. The key to identifying a specific audience that you can serve is to think back to a time in your life when you wa...