Project FED Nigeria

During Strategy Sunday this week, I talked about the importance of showing up. No matter how good our offering or our message, no magic happens until we show up. But showing up isn’t enough. How we show up matters. How we show up is the packaging that will determine how our message is received and therefore is a critical component in setting ourselves up for success. How we show up can be broken down into 4 basic elements: Appearance, Attitude, Audience, and Delivery. To ensure that our message is received with maximum impact and effectiveness, all four of these must be right. Appearance: The Packaging for Our Message Companies spend thousands of dollars on getting the packaging right for their products and services. They understand that people will judge a book by its cover and a product by its packaging. Slick packaging can get a poorly designed product flying off the shelves, while poor packaging will ensure that a great product does nothing but collect dust because it does n...

On Marketing Monday , I talked about the importance of listening to your audience. Today, I’m going to talk about the importance of listening to experts in your industry. The Fastest Way To Get Somewhere: Let Someone Who’s Been There Guide You If you were in Texas and you’d never been to New York, it would be insane to hop in the car and just start driving. You’d likely get lost along the way. You might know it was East, but you don’t know how far East you need to go or what the turns are on the interstate that you need to make to get there. Trying to start a business and run it without consulting experts who have built the kind of business you want to build is just like that. You don’t want to do it without consulting those who have been there or you’re more likely to fail than you are to succeed. The Secret to Building Lasting Wealth: Seek Wisdom Seek the wisdom of those who know how to get where you want to be in life. Learn from their experiences so you don’t have to make...

During Strategy Sunday , I talked about the lessons I learned from God just by listening. Listening to music, listening to His word, listening to the priest during the homily at Mass. Today, I’m going to discuss why listening to your audience is the most critical part of developing your marketing strategy. You Only Have One Perspective to Offer You know the reasons why you give gifts and what you hope to get from that exchange, but until you start actively listening to the audience you want to reach, you won’t know if this is common to everyone you are trying to reach or whether it is unique to you. You will miss out on important information that they could be sharing with you about how you need to position your products to win them with your marketing. You also won’t be able to borrow their exact language or make them feel like you are talking directly to them. 5 Ways To Begin Listening To Your Audience While I mentioned joining groups of the kind of people you want to targe...