Sales & Systems Saturday: Selling on Social Media
Selling on social media platforms like Facebook, Pinterest, Twitter, LinkedIn, YouTube, Reddit, and Instagram happens everyday. People go there and buy products. But it’s important to remember that buying products isn’t the reason they go there. They go there to be social. That’s why it takes a different approach to be successful when selling on social media. Here are 5 tips to help you do it. 1. Understand the Purpose of the Platform What is the platform’s purpose? Why does it exist? The purpose of the platform changes not only the type of audience you can expect to find there but what they will expect in terms of social interactions. You need a very different strategy on LinkedIn than you do on Facebook or Pinterest. 2. Be Social, Not Salesy Direct sales tactics DO NOT WORK on social media sites because this isn’t a one-to-one conversation. It’s a one-to-many conversation. Imagine some guy coming to a pool party...