Marketing Monday: Get Creative
Yesterday, I talked about my discouragement over Project FED's failure to make any financial progress. Today, I was given some inspiration in how to start turning things around by being reminded of what great marketing does. It captures people's attention and their imagination. It makes them think, it makes them laugh, it makes them feel something. It's creative, it's innovative, and it delivers the unexpected. Marketing Is a Creative Business While many people think of marketing as boring and dull, nothing could be further from the truth. The best marketing is creative, innovative, and delivers the unexpected. That spark of creativity makes it memorable while the innovative and unexpected aspects of it grab people's attention. The best marketers are great storytellers. Stories stick with the brain because we're wired to remember them. If you grabbed your copy of Fairytale Marketing during our Freebie Friday a couple of weeks ago, you've discovered exactly ...