Marketing Monday: The Basics of Marketing
On Friday, I mentioned that I'd found a way for readers of this blog to make money promoting the products offered by Project FED which will also support the Nigerian orphans. During my Sunday Strategy post yesterday , and in today's YouTube video tutorial of how to sign up for Zazzle's affiliate program so that those who are interested can make money promoting the products, I promised I would start teaching the basics of marketing so that those who are interested are supported in their efforts. Marketing: The Right Way Many people THINK they know what marketing is, and most of them are wrong. Most people, when they picture marketing, think of Don Draper from Mad Men . They think of a sleazy guy who will tell you whatever he thinks you want to hear in order to get you to buy a product you don't need and that may not even be good for you. They also think of ad campaigns on TV and Radio, Superbowl commercials, and billboards. Those are...