Marketing Monday: The 5-Step Marketing Story Formula
As I discussed in yesterday’s Strategy Sunday , this week’s focus is going to be on stories. Having an effective story for the product or service or brand you are promoting is an important part of being able to help people remember who you are and connect to what you have to offer. If you haven’t downloaded it yet, I highly recommend that you go back to my Better Blog Toolkit post and get your free copy of FairyTaleMarketing . It will explain the science behind this. Why the Story Matters In writing, we have a saying, “Show, don’t tell.” Stories are a way of showing prospects what they can expect from the brand, the product, or the service. There are two kinds of stories you want to have ready: Your own story and the story of those who have experience in working with you. The Personal Connection Story The story about why you are working with the brand and promoting it, or why you developed a product or service, is an important story. As I mentioned yesterday, though, thi...