Marketing Monday: Meet People Where They Are


Marketing is about delivering a Message to a specific Audience that is Relevant to them based on Knowledge of who they are, Empathy with their Troubles, Insights into their Needs, and a Genuine desire to help them. In order to deliver that message effectively, it's important to meet them where they are physically, mentally, emotionally, and spiritually.

Delivering the Message Takes Strategy and Planning

No matter how good the message is, without the right strategy and the right planning, it won't be received by the right people to help it get the widest reach possible. There are 5 keys to developing the strategy and creating an effective plan to deliver the message for maximum effectiveness.

5 Keys to Delivering the Message

1. Know Who They Are

Preparing a marketing message begins long before the first conversation is had with the target audience. That marketing message needs to show the audience why the product or brand is relevant to their needs, which requires preliminary research into who they are, how they think, what they believe, and what challenges they face so that the message addresses those things and can explain clearly and concisely why the product or brand is the exact right fit to meet the needs of that audience.

2. Know Where They Spend Their Time

As part of the research done into the audience, it's important to discover where it is that this group of people tends to spend most of their time. For instance, B2B decision-makers - the people who decide how money gets spent by corporations - spend more time on Facebook than any other users on the platform, and IT Decision Makers spend 2.2x more time on the platform than other users. If the goal is to reach someone who can make decisions about buying or selling for a business, it's wise to spend time where they are.

3. Know When They Are Most Likely To Be There

It doesn't help to deliver a message if the people it's intended to reach aren't going to be there. Part of the research being done into who they are and where they spend their time should include what times and days of the week they are most likely to be there. Research shows that the best time to post B2B content - the messages intended to reach business decision-makers about products or services which are oriented toward helping support businesses and business owners - is between 9 am and 2 pm EST.

4. Know Why They Are There 

Having an idea of their reason for being in that location allows the strategy for deployment of the message to be tailored to that purpose. For example, LinkedIn is largely a business networking site, so people expect messaging to be professional, to the point, and helpful in either building a business or cultivating a business network. Facebook, on the other hand, is a far more informal social site where the majority of people are coming to relax, socialize, and be entertained. 

5. Be In Position To Serve

When setting out to find the people best suited for the message, it helps to look at the delivery of that message as a service to them. There is something they want or need that this message can help them get. Where will the best place be for that message - or the person delivering it - to be seen and heard the clearest? Where will they be the most likely to be well-received?

Get Free Marketing Help from Project FED

Sign up for our free newsletter and let us know that you're interested in our marketing content. We'll be sure to send you more in-depth content than we post on the blog. Support Project FEd by signing up to be a volunteer or simply shop our online store. Whichever way you choose to show the support, Project FED is here for you.

Discover More about Project FED

Visit our YouTube Channel to learn more about Project FED.





Location: Lewisville, TX, USA

Comments

Post a Comment

Popular posts from this blog

Friday Freebies: 5 Best Free Time Management Tools

Image
  I’ve spoken many times about the value of your time. I also gave you 3 basic and simple free tools you can start using on Time Management Tuesday. Today’s post, though, is full of far more robust tools that you can use to dig into your time and take control over how you use it. All of these tools are free to start. Some do require a small monthly payment in order to activate more advanced features. Clockify This is a truly free app that allows you to track how much time you are spending and where so that you can become more aware of how you are using  your time and budget it accordingly. RescueTime This app allows you to block distraction and automatically tracks the time you’re spending on each app you use while you’re working on your computer and will categorize your habits, which can be a useful tool for figuring out what habits you need to change in order to become more productive. BeTimeful This software allows you to browse social media without the built-...
Read more

Wealth Building Wednesday: Rewriting Your Money Story

Image
 Stories are the operating systems that run our brains, often making decisions for us before we’re even aware we’ve made them. It’s the stories we tell ourselves about who we are and how things work that drive the emotions we experience and the behaviors we choose based on those things. If you find that you’re constantly struggling with money, it’s time to examine – and rewrite – your money story. Early Experiences with Money Shape Beliefs around Money “We can’t afford that” and “we don’t have enough money” were common stories I heard when I was growing up about why my family couldn’t afford something I needed or wanted.  The reason, I was told, that we didn’t have enough was that we didn’t make enough money. I learned from my mother that some people were “rich” and had more than enough and that some people, like us, were “poor” and didn’t have enough. Rich people were rich because they made lots of money and could afford to buy whatever they needed or wanted – which is ...
Read more