Sales & Systems Saturday: 6 Ways Systems Contribute To Success


If you make no sales, your business won’t be successful, so sales must be the first part of your training. However, once you make that first sale, you want to continue growing that success.

During this past Friday Freebies, one of the Freebies I spoke about was MailerLite, an email automation platform. That inspired me with this blog post on the value of creating systems that lead you toward success. and I'm going to do it with a story.

1. Systems Leverage Past Success To Create More Success

Let's introduce you to Betty. She loves to cook. One day she creates this brilliant dish that everyone loves. If she writes down the ingredients she used to cook that dish and the methods she used to cook it, that's called a recipe. A recipe is a system that allows her to easily create more of that dish.

2. Systems Create Consistent Results

Without a recipe for her brilliant dish, it's going to be tough for Betty to duplicate the conditions that allowed her to make that dish. She may come close, but she won't be consistent if she works from memory alone. Having that system makes sure she can create the exact dish every time she wants to make it and it will be the same experience for the people who taste the dish.

3. Systems Reduce Overwhelm

Betty's friends are so enthusiastic about that dish that she created she decides to start a business selling it to local restaurants There's a lot of work involved in running a business, but by creating these little "recipes" or systems for every task she needs to do on a regular basis, she only has to focus on the task that needs to be done right now.

4. Systems Make Scaling Possible

When Betty gets an order for 100 of her famous dishes, she knows exactly how to calculate how much of each ingredient she'll need to fulfill those orders and she can also calculate how much time it will take her to make it all. 

She can thus plan in advance for what she needs, charge them an appropriate amount, and get it all done on time. All she has to do is multiply the list of her ingredients and the time it takes her to make each one by 100 so she can set a date when she can deliver.

5. Systems Allow for Delegation

Fulfilling 100 orders of her famous dish can go a lot faster if she can recruit other people to help her make them - but without that recipe, they wouldn't be able to repeat her results. By having a system for her process of creating the dish, she can give them a copy of the recipe and set them to work.

She can also break up the work to create an assembly line, rather than handing the whole recipe off to any one person. For example, if her recipe requires 100 carrots and 100 potatoes, she can give instructions to one helper to chop up 100 potatoes and to another to chop up 100 carrots. She can have a third person doing all the mixing and a fourth person following the instructions for cooking the combined ingredients.

6. Systems Allow for Automation

As Betty's business grows, she can begin to automate a lot of the work required to train new assistants, serve her existing customers, and reach out to new customers. Every system that she has built will make her life easier and reduce the amount of time she has to spend working and will free her time to enjoy the success that she's worked so hard to build.

For example, let's say she creates a system for how to approach new restaurants. She learns the exact right things to say to get a prospective restaurant owner to be open to doing business with her and she writes that down. 

Now she can hand that script off to a salesperson so that they can focus on doing nothing but the sales for her business. That allows her to increase the number of restaurants she can reach without increasing the number of hours she has to work.

She can also set up a website that attracts new restaurant owners and presents them a recorded version of her sales pitch and then provides them an opportunity to set up an appointment for a tasting of the dish. That system means she does work once and doesn't have to do it again. That's the power of automation.

Automate Your Email List Growth and Cultivation with Programs Like MailerLite

Betty can use a system like MailerLite to set up a landing page to attract new restaurant owners and to keep in touch with her current clients. MailerLite's email system can be used to automatically send out emails to follow up after a tasting to see if they are ready to place an order, follow up after a specific number of days following an order is delivered to see how it went, and to reach out after a specific time to find out of they are ready to place their next order.

Questions about Creating Systems? Strategies for Systemizing Processes To Share?

We’d love to hear about your experiences. Comment below and let us know.

Join Project FED

We invite you to join Project FED and help us create a system of people who are profiting from their efforts to support orphans in Nigeria by promoting our products. You can sign up for our email list or shop in our store.

Location: Lewisville, TX, USA

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